Barbie, has been the world's most popular doll since 1959. Invented by Ruth Handler to show girls that they could be anything they wanted to be.
Today, Barbie continues to inspire girls worldwide through play, most recently Barbie and her Friends have joined the Spy Squad. Tasked with catching a cat burglar terrorising the world Barbie manages to be a world class spy whilst still looking good.
Chelsea and her Friends are Barbie's little sisters and are perfect for younger children. Barbie's range still includes fun fashion forward dolls and accessories.
Barbie Evolution dolls have arrived, in Curvy, Petite, Tall and Original body shapes, with diverse skin tones, face shapes and hairstyles.