B. Toys are a little different, you can tell straight away that the colours don't look like other toys, they're more in line with nature and natural colours in the world.
B. Toys are designed to have a light environmental impact on the planet, they don't just use recycled material in their packaging but the packaging is reusable, becoming part of the toy included inside. Some items even have reversible packaging that becomes gift wrapping.
The tagline of the B. Toys range sums up their design perfectly: Just B. Just you. B. you.